Company Profile

Established in 1988, our company has a long-standing history in Kuwait’s marine and outdoor industry. We initially operated a fiberglass manufacturing facility specializing in the production of boats, which established a strong reputation and earned a respected position in the Kuwaiti market.

 

Our manufacturing business continued successfully for many years and established a strong reputation in Kuwait’s marine and boating sector. However, following the Iraqi invasion of Kuwait, the local marine industry experienced significant challenges, followed by a prolonged recession in the fiberglass boat market. As market conditions changed and demand declined, we eventually ceased our fiberglass manufacturing operations in 2016 and transitioned into the fishing tackle trade. and established our first fishing tackle retail operation. Our first major dealership was Major Craft, marking the beginning of our expansion into premium fishing equipment and international brands.

 

Over the years, we have developed partnerships with several well-established companies and brands, including Jackson Lures, PROX, DRESS, and Toray Monofilament, among others. Through these partnerships, we have continuously expanded our product range while maintaining a strong focus on quality, innovation, and customer service.

 

In addition to fishing tackle, we expanded our business into the camping and outdoor sector, introducing selected European outdoor brands and products to the Kuwaiti market. This diversification allowed us to serve a broader range of outdoor enthusiasts while strengthening our position within Kuwait’s outdoor trading.

 

Today, we are proud to have built a strong reputation in Kuwait and across the GCC, supported by many years of market experience, established distribution channels, and close relationships with international manufacturers and partners.

 

We are also the Master Distributor for Major Craft in the region, with distribution coverage extending across Saudi Arabia, Qatar, Oman, and Bahrain, in addition to our established operations in Kuwait.

 

Our company continues to focus on building long-term partnerships with leading international brands and bringing high-quality fishing and outdoor products to customers throughout the Kuwaiti and GCC markets.